Grid Advisory is an operator-led consultancy helping scale-ups and mid-market leaders turn AI from pilot into P&L — across commercial operations, RevOps and pricing & packaging. From diagnostic to deployed in less than ninety days. Without a slide factory.
Most commercial problems in modern SaaS are either a pricing problem masquerading as a sales problem, or an operations problem masquerading as a talent problem. We work across both — with the same sharp, operator-led approach.
We embed with your go-to-market org to redesign pipeline, forecasting, and commercial workflows around modern AI tooling — and stay to ship it. Forecasts your CFO trusts. Lead scoring that actually works. Reps who spend time selling, not updating systems.
Most SaaS companies leave twenty to forty percent of ARR on the table through unsophisticated pricing. We run data-driven pricing and packaging sprints that change how you monetize — then build the commercial engine to execute on the new model.
We work with commercial leaders at three kinds of companies — scale-ups, mid-market incumbents, and PE-backed portfolios. The industries differ. The operating discipline does not.
SaaS companies in the €5–100M ARR range that need senior commercial firepower faster than they can hire it. We embed, we ship, we leave — with an internal team that owns the operating system when we go.
Established companies (€50M–500M revenue) where the question is not whether to adopt AI, but where it actually moves the P&L. We cut through the noise, prioritize two or three real bets, and deliver them into production.
Hands-on operating support for PE-backed portfolio companies. Commercial diagnostics pre- or post-close, 100-day plan execution, pricing repricing sprints, and interim RevOps leadership — across one portco or the entire portfolio.
We keep the engagement model narrow on purpose. Most clients start with a diagnostic and evolve into embedded work. No scope creep, no army of juniors, no open-ended retainers.
A sharp diagnostic on your AI, RevOps, or pricing maturity. You leave with a prioritized roadmap, three to five scoped interventions with expected ROI, and a clear build-versus-buy recommendation. No fluff.
We embed with your leadership team to ship the work. Think Head of AI Ops, Head of RevOps, or pricing lead — without the full-time hire. A senior operator in your Slack, not a slide factory in your inbox.
Board-grade sparring for founders, CEOs, and CROs. Monthly deep-dives, async access on critical decisions, and one annual strategy offsite. Calibrated to where you are — not where your board thinks you should be.
The approach is boring on purpose — no frameworks for the sake of frameworks, no deck as a deliverable. We stay in the room until the work is live and the internal team owns it.
Before we scope, we listen. No generic templates. No precooked answers.
Ruthless focus on two to three interventions with clear expected ROI.
We stay in the room until the work is live in production, not just approved.
Internal capability, not consultant dependence. We design ourselves out.
Grid Advisory is led by a single senior partner, backed by a trusted network of fractional experts pulled in for specific engagements. You work with the person you hired — not a rotating cast of associates.
Ten-plus years operating at the intersection of commercial strategy and frontline execution. BCG strategy consultant and active project leader across Europe and Asia — including a year at BCG Digital Ventures building companies from zero to one. Google EMEA product marketing lead for Grow with Google, training fifteen million people and businesses across the region.
Co-founder, CRO and COO of Sprynt, a digital asset payments company (bootstrapped, seven hires, thirty-plus customer agreements). Engagement Manager at BNP Paribas CIB Consulting & Transformation, advising C-suite on growth strategy and operational improvement. Most recently Head of Revenue & AI Operations and Interim VP of Operations at Spendesk, leading twenty-five-plus people across RevOps, AI ops, customer operations and support.
The through-line is the same: take commercial strategy from PowerPoint into production — and stay long enough for it to stick.
A thirty-minute intro call. No slides, no pitch. We will tell you honestly whether we are the right fit — and who to call if we are not.